April 2025 - The Universe Of Memory

The Goldlist Method – A Scientific Critique And Why It’s a Waste of Time

Choosing the right learning methods has always been one of the most daunting tasks for most language learners. No wonder. Around every corner, you can find yet another popular learning strategy.

But how do you know it’s effective? Is it actually based on any real science?

Most people can offer you just their opinions. I am here to show you step-by-step what are the biggest flaws of various language learning methods. In other words, I am going to scrutinize them and show you what their authors don’t know or don’t want to reveal.

The first position on the menu today is the Goldlist method.

Before I start, it’s worth mentioning that this article is not meant to offend the author of the Goldlist method nor disparage anyone who is using it but to show one simple fact – it’s extremely easy to come up with a method but it doesn’t mean it’s effective memory-wise.

The Goldlist Method – What Is It All About?

Unless you are into experimenting with various learning methods, you may not have heard of the Goldlist Method. For that reason, I will try to outline what’s all about so we are on the same page.

First of all, here is a great video that sums up what this method is all about.

If you are old-fashioned, here is a description of how it works.

Get a large (A4 size) notebook. This is going to be your “bronze” book.
Prepare the materials (i.e. words) you’re interested in. The items you choose will go into your “head list”.
Open your book and write the first twenty-five words or phrases down, one below the other, on the left-hand side of the individual page. Include any integral information such as gender or plural forms of nouns or irregular aspects of a verb’s conjugation. The list shouldn’t take you more than twenty minutes to do.
When the list is ready, read through it out loud, mindfully but without straining to remember.
When you start the next piece of the head list, number it 26-50, then 51-75 and so on.
The first distillation – after at least two weeks open your notebook and cast your eye towards your first list of 1 to 25 (or, 26 to 50, or 9,975 to 10,000) depending on which double spread you’re at. The “two weeks plus” pause is important. It’s intended to allow any short-term memories of the information to fade completely so that you can be sure that things you think you’ve got into the long-term memory really are in there. Make sure, then, that you date each set of twenty-five head list items (something I haven’t done in my illustrative photos for this article).

David James says that there is no upper limit to the gap between reviews, though suggests a maximum of two months, simply to keep up momentum.

Discard eight items, and carry the remaining seventeen into a new list, This will be your first “distillation”.
Repeat the process for the second and third distillations (the third and fourth list on your double spread). The interval should be at least 2 weeks.
For the fourth distillation, you start a new book, your “silver” book.
The “gold” notebook works the same way, the hardcore items from the “silver” notebook’s seventh distillation are carried over to the “gold” for new head list of twenty-five lines (distillation number eight) and distillations nine (17 or so lines), ten (twelve or so) and eleven (nine or so).

How to Use the Goldlist Method – Summary

Grab a notebook and write there 25 words which interest you.
After at least 2 weeks check if you remember them and discard 30% of all the words. The rest of the words becomes a part of the second “distillation”
Keep on repeating the same process over and over again. The only thing that changes is that the older “distillations” get rewritten to other notebooks.

The Goldlist Method – Claims

Photo by Bookblock on Unsplash

The author of the Goldlist method maintains that:

The method allows you to retain up to thirty percent of the words in your long-term memory.
It is also claimed that the process circumvents your short-term memory – you are expected to make no conscious effort to remember words. Thanks to this the information will be retained in your long-term memory.

The Goldlist Method – A Scientific Critique

1. The Goldlist Method doesn’t circumvent short-term memory

One of the big claims of the Goldlist method is that it is able to circumvent your short-term memory. Somehow, thanks to it, you are able to place all the information straight in your long-term memory.

Is it possible? Not really. I have noticed that 99% of claims of this kind come from people who have never had much to do with the science of memory. That’s why let’s go briefly through what is required to “remember”.

According to the author of the Goldlist method, David James:

” [[ … ]] we are alternating in and out of these two systems the whole time, we switch ourselves into short-term mode by thinking about memorising and switch out of it by forgetting about memorising.”

Unfortunately, this is a bunch of hooey. This is what the actual science has to say about memorization.

The working memory consolidation

In order to memorize a piece of information, you have to store it in your short-term memory.

This process is initiated by allocating your attention to the stimuli you want to remember.

In other words, initiation of consolidation is under conscious control and requires the use of central attention. The mere fact of looking at a piece of paper and reading/writing words activates it.

Any stimuli that capture attention because of their intrinsic emotional salience appear to be consolidated into memory even when there is no task requirement to do so.

Next, the items you learn undergo working memory consolidation.

Working memory consolidation refers to the: transformation of transient sensory input into a stable memory representation that can be manipulated and recalled after a delay.

Contrary to what the creator of the Goldlist method believes, after this process is complete, be it 2 weeks or more, the short-term memories are not gone. They are simply not easily accessible.

Our brains make two copies of each memory in the moment they are formed. One is filed away in the hippocampus, the center of short-term memories, while the other is stored in cortex, where our long-term memories reside.

You probably have experienced this phenomenon yourself many times. You learned something in the past. Then, after some years, you took it up again and were able to regain your ability relatively quickly. It was possible because your memories were still there. They just became “neuronally disconnected” and thus inaccessible.

The Ebbinghaus forgetting curve

There is one more proof that shows clearly that the method doesn’t circumvent short-term memory. The Ebbinghaus forgetting curve shows us how fast the incoherent information is forgotten.

What we mean by incoherent is that this is not the information which you can associate with your background knowledge.

This is very often the case when you learn a new language or when you’re at a lower intermediate level.

What’s more, the Ebbinghaus curve’s numbers are based on the assumption that the learned material :

means nothing to you
has no relevance to your life
has no emotional load and meaning for you

On the curve, you can see that if you memorize information now and try to recall after 14 days, you will be able to retrieve about 21-23% of the previously memorized knowledge. Mind you that this is the knowledge that is incoherent, bears no emotional load and means nothing to you.

What happens when you start manually writing down words which interest you or when you are able to establish some connection between them and your life? Well, this number can definitely go up.

Keep in mind that your recall rate will also be affected by:

frequency of occurrence

prior vocabulary knowledge

cognateness.

Advanced language learners can get away with more

Since most advanced language learners have a benefit of possessing broader linguistic background knowledge, they can get away with using subpar learning strategies. Their long-term memory modulates short-term memory and thus decreases the overall cognitive load.

Is there anything nothing magical about the Goldlist method and the number “30”?

Nope. It follows very precisely the Ebbinghaus forgetting curve which takes into account your short-term memory. Sometimes this number will be higher, sometimes it will be lower depending on your choice of words.

You can check it yourself how low this number can get. Simply choose a language that is from a different linguistic family than the ones you already know. Track your progress and see how this number inevitably goes down.

The Goldlist Method is just a spaced repetition method with bigger intervals. That makes it less effective than most spaced repetition program right off the bat.

2. The Goldlist Method is impractical and time-consuming

Relatively high activation energy and time-consuming

One of the most important concepts in productivity is the activation energy.

The activation energy is the amount of energy needed to start conducting a given activity.

Even though the Goldlist Method has initially the low activation energy, it starts growing considerably with each and every distillation. Having to carry with you a couple of A4 notebooks seems also very impractical to me.

Limited usefulness vocabulary-wise

However, the biggest problem I have with this method in this department is that it suggests I only learn words I am interested in. There are hundreds of situations where one has to learn words that they are not interested in.

Good learning methods should work for any kind of vocabulary.s

And they should work particularly well for the vocabulary you’re interested in.

3. The Goldlist Method is inflexible

The Goldlist Method - A Scientific Critique

Photo by Steve Johnson on Unsplash

This is one of the methods which collapse under their own weight i.e. it’s inflexible. The Goldlist method suggests that you learn vocabulary in 25-word batches.

If I need to master a language quickly and I want to learn at least 40-50 words per day? After 10 days I will be forced to go through 20 distillations. After one month this number will start hitting insane heights. More and more of my attention will be required to keep up with all the reviews. This seems very off-putting.

Another important quality of effective learning methods is that they should automate the learning process. The method which necessitates more and more conscious decisions on your part the more you want to learn simply doesn’t fit the bill.

4. Lack of context

The enormous red flag for any language learning method is the exclusion of context from the learning process.

Simply repeating information in a mindless manner is called passive rehearsal. Many years ago it was actually proven that passive rehearsal has little effect on whether or not information is later recalled from the long-term memory (Craik & Watkins, 1973).

This is just the first problem with the lack of context.

The other one is that almost all the knowledge you possess is activated contextually. If there is no context, it will be extremely difficult for you to retrieve a word when you need it.

In other words – you will remember the information but you will have a hard time using it in a conversation.

As a result, soon enough you will forget a word because there will be no network of other information holding it in your head.

5. The Goldlist Method is detached from reality

The problem with the Goldlist Method is encapsulated in a famous adage used by Marines:

‘Train as you fight, fight as you train’

I can’t stress enough how important these words are.

Always try to train for reality in a manner that mimics the unpredictability and conditions of real life. Anything else than that is simply a filler. A waste of time. It gives you this warm feeling inside, “I have done my job for today”, but it doesn’t deliver results.

Tell me, is rewriting words from one notebook to another actually close to using your target language?

6. Lack of retention intention

Another elementary mistake that we tend to make way too often when we fail to retain a word is actually not trying at all to memorize something.

You see, everything starts with a retention intention.

This fact is even reflected in the simplified model of acquiring information:

Retention intention
Encoding
Storage
Retrieval

A retention intention sets the stage for good remembering. It is a conscious commitment to acquire a memory and a plan for holding on to it. As soon as you commit to a memory goal, attention locks on to what you want to remember.

This is how attention works—it serves the goal of the moment. And the stronger the motivation for the goal, the more laserlike attention becomes and the greater its memory benefits.

In other words, you can watch as many TV series and read as many books as you like. It will still have almost zero effect if you don’t try to memorize the things you don’t know. The same goes for the Goldlist method.

A key feature of a retention intention is the plan for holding on to the material. It might be as simple as rehearsing the memory, or it might involve one of the memory strategies described later. Whatever the plan, when you are clear about how you intend to retain the material, it is more likely you will actually carry out the plan, and this can make all the difference between a weak and strong memory.

7. Lack of encoding

Take a peek once again at the simplified model of acquiring information.

Retention intention
Encoding
Storage
Retrieval

What you can see is that the second most important part of the process of memorization is encoding.

Encoding is any attempt to manipulate the information you are trying to memorize in order to remember it better.

Shallow and deep encoding.

Encoding can be further divided into shallow and deep encoding.

In the world of language learning, deep encoding is nothing more than creating sentences with the words you intend to memorize. In other words, it’s creating contexts for the items you want to learn.

Shadow encoding encompasses almost everything else. Counting vowels, writing down the said items and so on.

Deep encoding is the fastest and the most certain way of memorizing information and maximizing your chances of retrieving it.

If you skip encoding, like the GoldList method does, you immediately revert to mindless repetitions of words (i.e. passive rehearsal).

And we all know how it ends.

Mindless repetition of words has almost zero effect on your learning. If you want to increase your chances of memorizing them permanently you need to use the new words actively in a task (Laufer & Hulstijn (2001:14).

To be honest, I could add some more mistakes which this method perpetuates. However, I think enough is enough – I think I have pointed out all the most glaring ones.

The Goldlist Method – Potential Advantages

There are two things I like about the Goldlist method

It gives you a system which you can follow. This is certainly the foundation of any effective learning.
It jogs your motor memory by making you write words.

That’s it.

The Goldlist Method – Suggested Modifications

The Goldlist method is too flawed to fix it in a considerable manner but let me offer you this suggestion.

Instead of rewriting words, start building sentences with them for every distillation.

This way you will incorporate some deep encoding into your learning process. You should see the difference progress-wise almost immediately.

The Goldlist Method – The Overall Assessment

There is no point in beating around the bush – this is one of the worst learning methods I have ever encountered. It violates almost every major memory principle. If you were contemplating using it – just don’t.

If you have nothing against using apps and programs to learn, I would suggest you start your language learning journey with ANKI.

Here are two case studies which will show you how to do it

The Goldlist Method – Summary

The Goldlist method is one of the best examples of something I have been saying for years – anyone can come up with a learning method. Sometimes it’s enough to sprinkle it with some scientific half-truths to convince thousands of people to try it.

My opinion is this – you’re much better off using many other methods. This is one of the few which seems to be violating almost all known memory principles.

Done reading? Time to learn!

Reading articles online is a great way to expand your knowledge. However, the sad thing is that after barely 1 day, we tend to forget most of the things we have read.

I am on the mission to change it. I have created 30 flashcards that you can download to truly learn information from this article. It’s enough to download ANKI, and you’re good to go.

Languages

Active and Passive Learning – How To Create The Winning Combination (Optimize Your Language Learning – Part 3)

Bartosz Czekala 5 comments

I zealously advocate active language learning. This is definitely the most-effective and easily available remedy for frustratingly slow learning progress (read more about active learning here).

But advising you to only learn actively, or claiming that I do so, would be nothing more than denying our human nature.

Sometimes you are sick. Sometimes you feel down for no particular reason.
Sometimes, you would rather get wasted than learn.

That’s why you should accept that you won’t be able to learn actively all the time.
Not that you shouldn’t try, of course! It’s simply not sustainable for longer periods of time.

The perfect solution is to combine active and passive learning. But first things first.

The (Only) Problem With Active Learning

We like to believe that the time we spend doing something is the main indicator of our progress.
It’s not. It’s the intensity of your training.

The more hard work you are able to condense into one hour of learning, the better.

That’s what makes active learning so highly efficient.

But there is just one problem.

The deep, active learning is tiring as hell.

Not time-consuming, mind you. Just energy-devouring. That’s why we love to avoid it.
We don’t want anyone meddling with our energy deposits.

“F*ck off brain, will ya?! I need my glucose to come up with sarcastic retorts to situations that will never happen”.

Once you realize it, it should be easier to incorporate active learning into your daily learning schedule.
Simply find the time of the day when you are still energetic enough to do the hard work.

Always tired after work?
Wake up earlier and do the work.

Too sleepy in the morning?
Come back from, take a nap and do the work.

You get it. Just do the damn work.

Ok, so that one is clear.

So how does the passive learning fit into the “big picture?”

The Role Of Passive Learning

I will stress it one more time – active learning should be the foundation of your learning.

But the thing is that this foundation is never perfect.
It is scarred by cracks and blemishes.

But you can still smuggle quite a bit of sand between the cracks.

This is the role of passive learning – it should fill all the voids throughout your day and complete your learning.

After all, each day consists of a considerable amount of “dead-time”.
Like standing in a line or going for a walk.

Why not listen to some podcasts or music in your target language?

Of course, I am not suggesting that you go mental.
Don’t try to fill every moment of your day with some learning (unless you really want to!).

Remember that we all need some downtime to remember information better.

Optimize Your Day For Passive Learning

There are four categories of things you can optimize for language learning

People
Surroundings
Tools
Things you do

1) People

“Optimizing” people sounds more than bad. I know.
But you talk to people anyway.

Why not find some language partners to talk to throughout the day?

After all, they are only a click away from you in this wireless era.

Here are some places to get you started:

– Facebook groups
– meetup.com
– Craig’s List
– Italki. com
– Hello Talk

2) Surroundings

Any place where you spend quite some time can be optimized for language learning.

Simple stick-it notes can transform any dusty desk into a learning battle station.

But don’t make them boring!. You know what I mean.

Don’t just write “desk = der Tisch” and stick it in its respective place.
Make it memorable. Make it fun!

Write “Ich lecke meinen Tisch, wenn ich blau bin” (I lick my desk when I am sloshed).
That’s something to remember!

Or even better – make yourself a poster while we’re at it.
Here is a quick example:

3) Tools

Even though you might not fully realize it, you use at least dozens of tools every day.
A fair share of them is electronic – search engines, mobile phones, browsers, Windows, Excel, etc. – you name it.

But why on Earth would you want to use them in your native tongue?!

Make a list of all the most important software / websites / etc. you use and change the language to your target language!

4) Things you do

Our days are marked by myriads of repetitive activities – commuting, cleaning a flat, going to a gym.
Once again, this is something you might use to your advantage.

You can prepare a playlist beforehand and listen to your favorite bands / podcasts / videos during that time.

I hope that these ideas will set you on the right path.

Now, let’s take a look at how the hypothetical “optimized” day might look like!

How Active and Passive Learning Fit Together – The Perfect Learning Day

Ordinary Morning

You wake up at 7 am sharp.

Your alarm clock starts blaring.
Beep, beEP, BEEP!!!

“It’s another shitty today”, you think to yourself as you step into the bathroom.

You look at your comatose self in the mirror, sigh heavily, brush your teeth and try to shape yourself into something which resembles the human form.

Then breakfast, dull as Kristen Stewart’s acting, and you kiss your wife. Your eyes utter mute “help me” as you pass her by and leave.

Ugh! Boring!
But it could look like this:

Morning On Language Learning Steroids

Your alarm clock gently jars you out of sleep.
You open your eyes and light an entire room with your beaming smile.

No wonder.
This time you haven’t been ear-raped by some mechanical rattle.

No. This time you wake up to the sounds of your favorite song in your target language.
You graciously jump out of bed and leap towards the bathroom.

You look at yourself and think, “Gee, I really do look amazing today!”, as the next song in your target language starts playing.

You dig into your breakfast.

It tastes like a nectar made by Zeus himself.

What to do:

Prepare in advance the playlist of songs in your target language.
Delete all the other songs in your mother tongue.

Leave yourself no other choice but to listen to the language you want to improve.

Of course, if a part of your morning routine is to listen to the news or the radio, you don’t have to change it.
Find radio stations in your target language on my other website and simply listen to them instead.

Ordinary Commute

You slowly drag your feet toward the train station. “It’s funny”, you notice. The pavement tiles strangely resemble your life. They are gray and shattered.

Once you take a sit, you try to pass the time by rating the miserableness of your co-passengers. But there are no winners in this game.

Pretty bad, right? But it could look like this:

Commute On Language Learning Steroids

You maniacally run towards your train station. You can’t wait to hop on the train! This is one of your favorite parts of the day.

You take a seat and fire off your favorite YT channel. The fascinating interview about … completely pulls you in. “Already my station?”, you think to yourself. “I completely lost track of time!”.

What to do:

Always have some resources handy on your mobile/tablet/notebook. Not too many of them – it leads to decision fatigue. Ideally, it should be something that really interests you.

You should aim at energizing yourself before you start work. If you wear yourself off mentally, you will send a signal to your brain to actually start avoiding this activity in the future.

Aim at interviews or some funny, easily digestible shows. Unless you are really into politics or some “heavier” topics – then go ahead and listen to them as well.

Ordinary Day At The Office

You enter the office and gaze absently at your coworkers.
Then you head toward the kitchen to fix yourself a cup of instant enthusiasm.
Not that it helps. It’s just a thing you do to pull yourself faster through the day.

All the breaks and conversations turn into one big blur.
Even some breaks in-between don’t deliver any relief.

Nightmare, ain’t it? But what about this:

Day At The Office On Language Learning Steroids

You rush into a kitchen and pour yourself a delicious cup of caffeine goodness.
You sit comfortably in your cubicle.

Not an ordinary cubicle mind you but a language optimized cubicle.
All around you, there are stick-it notes with interesting quotes or jokes in your target language.

After you dig yourself up out of the weekend’s backlog, you start reading newspapers in your target language.

What to do:
It’s a very good habit to change the interface of every possible app or website you use to your target language. However don’t feel pressured to do so right away, If you are a beginner.

You might dip your toes first.

Write down where to change language settings and then switch interface to your target language.

Start translating any useful words you might need and switch the language back on.
After a couple of such sessions, you should be able to comfortably navigate through any website/app.

What’s more, you can always put some stick-it knows with useful phrases or quotes around you.

Why phrases or quotes?

Because learning is always more efficient when there is context.

Why only put a note on your plant called “plant”, when you can write “a green and beautiful plant!”.
Or “watering plants causes diarrhea”.

I know, I know – it sounds absolutely childish.

The thing is that the absurd information is absorbed more effectively.
So why don’t you help your brain a little bit?

Come-Back Home

That was one hell of the day!
You’re absolutely ecstatic! You finish your job, catch the train back and come back home.

You open the door to your flat and suddenly everything goes totally silent.
You know what you have to do now.
The damn work.

Languages

The Magnet Theory – Why Deep Understanding and Problem-Solving Starts with Memorization

Bartosz Czekala 8 comments

The quality of your life depends mostly on your ability to make the right decisions and to solve problems.
One could think that in the world of almost unlimited access to information our decision-making abilities should be getting better and better.

Is it really the case?

I don't think so. There are many explanations for why it is so.

However, instead of delving into them, I would like you to show you how to improve the quality of your thinking and problem-solving skills with the concept of my own devising - The Magnet Theory.

But first things first. Let's start with a structure of knowledge.

Bloom's Taxonomy - the Hierarchy of Knowledge

Not a week goes by when I hear someone say - if you don't understand something, don't learn it. And some part of me crumbles away every time when I hear it.

Why?

Because nothing could be further from the truth.

Understanding is very often the by-product of all the information at your disposal.

Let me explain why. Let's start with fundamentals i.e. Bloom's taxonomy.
Bloom's taxonomy depicts the structure of knowledge and how it is organized.

Take a look at the foundation of this pyramid. Can you see it? That's right. Understanding doesn't seem to be the most important element of knowledge.

Why do you think it is so? I will tell you why - because you can't think without facts.

Facts are frequently the foundation of good solutions and thinking.

Why Understanding Is Overrated

My guess is that most of the time, on the surface, it is easier to understand something than to memorize dozens of different facts.

We like to assume that if A leads to D then it surely happens in a nice progression - A causes B. B causes C. C causes D.

The reality is that most of the time progression looks more like this.

A -> L -> B -> G -> C -> K -> X -> E -> D

It's an interaction of dozens of different elements which we very often don't see because of our limited knowledge. This phenomenon is called "The illusion of explanatory depth".

"People believe that they know way more than they actually do. What allows us to persist in this belief is other people. In the case of my toilet, someone else designed it so that I can operate it easily. This is something humans are very good at. We’ve been relying on one another’s expertise ever since we figured out how to hunt together, which was probably a key development in our evolutionary history. So well do we collaborate, Sloman and Fernbach argue, that we can hardly tell where our own understanding ends and others’ begins."

“This is how a community of knowledge can become dangerous,” Sloman and Fernbach observe.

The Real Reason Why Understanding Starts With Memorization

As you probably know, your short-term memory is the bottleneck in the learning process. It can only accommodate a couple of pieces of information at the same time.

That doesn't inspire much confidence comprehension-wise, does it?

How many concepts do you know that can be understood by knowing just 3-5 facts? I can tell you right away, that there are not many of them. And even if you find any, they probably won't be worth your while.

In order to see the big picture, you need a lot of facts. Which, truth be told, can be problematic.

Why?

Because you don't know how many puzzle pieces are needed to create it. That leaves you just one choice - you have to keep on memorizing things even if they don't make any sense at the moment. You need to memorize facts before you understand what they mean.

If you memorize just the things you understand, you will never be able to look beyond the obvious. The problem nowadays is that almost nobody is willing to do it. Why bother if all the knowledge you need is at your fingertips?

This phenomenon is known as the Google effect or digital amnesia.

It is the tendency to forget information that can be found readily online by using Internet search engines such as Google. According to the first study about the Google effect, people are less likely to remember certain details they believe will be accessible online.

The thing is that if you want to be the best at something, you need all those pesky details.

My process of knowledge acquisition

Throughout the years of running this website, I have received tons of questions about my process of writing and thinking (e.g. The truth about the effectiveness and usefulness of mnemonics in learning).

My answer has always been the same and possibly disappointing to others - I try to memorize everything.

I don't care how abstract or vague a given piece of information seems. I will commit it to my memory.
I do it because I can't possibly know which fact will tip the scale and raise the curtain to reveal the magnificence of understanding.

That's why I can't be picky.

At some point, the facts always come together to form a clear answer. Sometimes, you just have to wait for it.

For example, right now I can tell you quite exactly what science currently has to say about the process of working-memory consolidation. This knowledge includes even tiny facts about frequencies of different brain waves.

And I will be honest with you. I don't know right now the purpose of this information. I am more than clueless. But I am pretty sure it will come handy one day. Maybe in one year, maybe in ten. Whenever it might be, I know that I will be ready.

It might not be the most pleasant way to acquire expertise. However, it's sure as hell the fastest and the most certain way to do it.

The Magnet Theory - How to Understand the Process of Effective Thinking

Years ago, I was obsessing over the question - how come two smart individuals can arrive at completely different conclusions?

I knew that asking good questions was important in that process. I also understood that you couldn't think effectively without facts.

The effect of these cogitations turned into something I dubbed The Magnet Theory.

It's a very elegant way of understanding the process of problem-solving and effective thinking.

Think of any question or problem you might have as a powerful magnet. The minute you encounter some riddle, the magnet starts doing its magic. It starts scouring your mind and attracting everything which might be useful in the process of cracking a given problem.

And I really do mean everything - anecdotes, scientific facts, your personal experiences and so on. The whole comes together and creates a solution to the problem.

There is one more component of the magnet theory - your ego. It filters and potentially distorts all the potential conclusions you may reach. Even if all the facts are in favor of one solution, your ego might nudge you to reject them all.

The Consequences of the Magnet Theory

1. Almost everyone has an opinion

How many people do you know who don't have an opinion on some matter? Not many.

That's the thing. Any question you ask or problem you state is a potential magnet for the mind of your interlocutor. The magnet will scrape up every little bit piece of information. As a consequence, this motley clue of assorted facts and anecdotes will form an opinion on a given topic.

Are these opinions worth much? You can answer this question yourself.

2. Your thinking is as good as the information you remember

Remember that you will always have an answer to almost every question. That doesn't mean that the answer you come up with is any good. As the great and late Richard Feynman used to say

The first principle is that you must not fool yourself – and you are the easiest person to fool.

Don't rush to the conclusions. Before you make a decision ask yourself this - how many good facts do I have at my disposal? Not opinions, not anecdotes but the cold scientific facts.

If the answer is "not many" then do your research to give your magnet some "better food".

I routinely distrust anyone and double-check any kind of information myself. Maybe I am paranoid but my behavior is driven by one simple question - how many people appreciate the importance of memorization and treat it as an indispensable part of their expertise acquisition?

The answer is - close to zero.

That automatically renders most of the opinions you will ever hear in your life invalid. Or at best they might be classified as half-truths. It sounds callous but it's definitely true.

Surveys on many other issues have yielded similarly dismaying results. “As a rule, strong feelings about issues do not emerge from deep understanding,” Sloman and Fernbach write. And here our dependence on other minds reinforces the problem. If your position on, say, the Affordable Care Act is baseless and I rely on it, then my opinion is also baseless. When I talk to Tom and he decides he agrees with me, his opinion is also baseless, but now that the three of us concur we feel that much more smug about our views. - Why Facts Don't Change Our Minds | The New Yorker

3. Your ego can be the end of you

It's worth keeping in mind that the more somebody holds himself in high esteem, the slimmer the chances that they will be swayed by facts that contradict their opinions.

What's worse, everyone is affected by this bias. Especially all the people who think of themselves as experts or have fancy titles like a Ph.D. or a professor.

Alas, the titles don't mean diddly-squat if you don't have vast knowledge.

If I invited you to a blind taste test of a $12 wine versus a $1,200 wine, could you tell the difference? I bet you $20 you couldn’t. In 2001, Frederic Brochet, a researcher at the University of Bordeaux, ran a study that sent shock waves through the wine industry. Determined to understand how wine drinkers decided which wines they liked, he invited fifty-seven recognized experts to evaluate two wines: one red, one white.
After tasting the two wines, the experts described the red wine as intense, deep, and spicy—words commonly used to describe red wines. The white was described in equally standard terms: lively, fresh, and floral. But what none of these experts picked up on was that the two wines were exactly the same wine. Even more damning, the wines were actually both white wine—the “red wine” had been colored with food coloring. Think about that for a second. Fifty-seven wine experts couldn’t even tell they were drinking two identical wines. - I Will Teach You To Be Rich by Ramit Sethi

Example 1 - Vitamin C

It reminds me of a great story. A couple of years ago, there was a lot of controversy in Poland around the man called Jerzy Zieba. What did he do, you might ask?

He wrote the book called "The Hidden Therapies - What your doctor won't tell you". It shook the medical world in Poland to the core as it exposed incompetence and rigidness of the Polish health care. In one of the chapters, he described wonderful qualities of Vitamin C which can be used among others to:

treat cancer and various diseases
lower cholesterol
lower blood sugar
substitute anti-allergic medicine

As a result, the real shitstorm ensued. He was publically flailed and tarred and feathered at the altar of science. There were literally thousands of medical professionals who mocked him to no end.

After all, he was not a doctor. So what that in his book he quoted hundreds of scientific studies from all over the world to back up his claims. He was no one and had no say in the matter.

I saw professors of medicine and oncologists saying straight to the camera that this is scientific tosh and they haven't seen even one scientific paper who proved it.

So why I am telling you all this?

Because each one of these detractors was dead wrong. There are actually hundreds of scientific studies proving the efficacy of vitamin C in treating almost every possible malady.

This anecdote is especially important for me because I have been personally interested in medicine for a long time now as it's definitely one of the main fields of knowledge where you are only as good as your memory. Throughout the years I have read, gathered and memorized dozens upon dozens of articles and studies about vitamin C which confirm its effectiveness.

In the end, the professors were wrong. The ego got the best of them.

It's an important reminder for all of us to never get too cocky. In other words - be humble or be humbled.

Example 2 - Losing Weight

Let's ponder over the following problem. Let's say that your aunt Elma wants to lose weight.
She has been buying Vanity Fair for a long time, so she knows that even though she accepts herself, she is fat and hideous, and needs to slim down.

The years of reading have equipped her with a truly powerful, intellectual toolkit.

She knows that she has to:

move more
eat less
eat healthier
stop chugging gin before she gets to work

Is losing weight really that simple?
It might seem so. After all, doing all those things takes us from point A to point B.

Before, I move on. ask yourself the same question. Be sure to follow the whirlwind of incoming thoughts.
Can you feel how they are trying to organize themselves? Or do you maybe feel like you have a ready answer?

I can bet that your first instinct is to start spewing out all the facts in your head. I know that it is typically my first reaction.

However, what's on the surface might be merely a tip of the iceberg. But only once you take a peek "under the hood", will you be able to see the real complexity of the issue at hand.

If you want to lose weight, you have to:

increase lipolysis
improve fatty acid oxidation
increase insulin sensitivity
increase the breakdown of fat storage
improve fat burning capacity
manage blood sugar levels

Of course, it would be just the beginning of your investigative journey. Next, you would have to learn what is responsible for each of these functions.

Only then will you be able to truly understand what is required to lose weight.
And it would be a truly amazing journey because the truth is that there are thousands of possible solutions. If you dig long enough, I am sure you will be able to find the optimal one.

Do we have to understand all the things deeply?

I don't mean to make you paranoid. Of course, you don't have to possess a profound understanding of everything. Although I would suggest you do it for every area of knowledge which is of interest to you.

The Magnet Theory - Summary

The Magnet Theory is an easy way to understand how the processes of thinking and problem-solving work. It can be summarized in the following way:

Problems and questions act as magnets.
Those magnets attract every last scrap of information they can find to form an answer.
The final answers can be potentially distorted by your ego.

The theory leaves us with three conclusions that are applicable to every area of life.

(Almost) everyone has an opinion on anything. The magnet will always attract something which can be used to form a conclusion.
Your conclusions are only as good as the information at your disposal.
Your conclusions can be easily distorted by your biases and ego.

There you have it. I hope that you will be able to apply this theory to improve your quality of thinking.

Do you have anecdotes where some tiny piece of information helped you understand something? Please let me know in the comments.

Done reading? Time to learn!

Reading articles online is a great way to expand your knowledge. However, the sad thing is that after barely 1 day, we tend to forget most of the things we have read.

I am on the mission to change it. I have created over 12 flashcards that you can download to truly learn information from this article. It’s enough to download ANKI, and you’re good to go. This way, you will be able to speed up your learning in a more impactful way.

Memory and Learning